Marketing Specialist – Milan
The selected candidate will join the Marketing team of Gabetti Agency and will be responsible for managing projects and activities related to the real estate products and services offered by the company’s departments.
Specifically, the role will primarily focus on the promotion and commercialization of new residential developments and/or property subdivisions by Gabetti Home Value.
Main responsibilities:
- Contribution to the drafting of marketing plans and omnichannel media plans;
- Benchmarking activities for the relevant market segment;
- Precise definition of the media mix aimed at promoting new developments/subdivisions at a national level;
- Definition and development of both digital and offline advertising campaigns;
- Monitoring the performance of implemented activities;
- Identification of potential additional channels and tools for promotional activities;
- Selection, coordination, and management of suppliers involved in the commercialization process;
- Contribution to the creative/graphic and copywriting definition of various materials (brochures, websites, DEMs, etc.) related to the real estate initiatives;
- Briefing and coordination with communication agencies potentially involved in the projects;
- Planning and organization of events dedicated to the promotion of the real estate initiatives;
- Drafting and activation of DEPs for major digital media platforms;
- Analysis, monitoring, and interpretation of KPIs related to ongoing campaigns.
Who we're looking for:
- The ideal candidate holds a degree in Economics or Communication with a specialization in Marketing and/or a Master's in Marketing Management or an equivalent qualification;
- Excellent command of Microsoft Office Suite;
- Strong knowledge of Meta Ads, LinkedIn Ads, and Google Ads;
- Familiarity with tools for DEM campaigns and basic HTML development;
- Good knowledge of English;
- Strong team-working skills;
- A forward-thinking, innovation-oriented mindset;
- Excellent writing, communication, and interpersonal skills.
What we offer:
- Type of contract to be defined based on the candidate’s experience;
- Clear opportunities for professional growth;
- The chance to work in a complex, structured environment involving multiple business functions;
- A dynamic and stimulating workplace, focused on teamwork and results;
- Integration into a historic Italian real estate group, full-service provider, and listed on the stock exchange.